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White Paper Description
Rising costs, stagnating circulation figures, and ever-increasing competition for advertisers—times have never been tougher for newspaper and magazine publishers. It takes reliable, up-to-the-minute information to deliver the products and high-quality service your customers demand. But all too often, business processes span multiple departments and information technology (IT) systems, slowing responsiveness and impeding access to crucial facts and figures.
Related Industries: Publishing Industries (except Internet), Information, Broadcasting (except Internet), Other Information Services
Related Keywords: SAP for Media, subscriber loyalty, digital content sales, single-copy sales and distribution, press distribution, SAP, ad sales, subscription sales, multichannel sales, product portfolio
Source: SAP
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