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White Paper Description
New product development and introduction (NPDI) is probably the most important process for many companies, but also one of the least understood. While NPDI is responsible for revenues, few companies assign an owner for the whole process. Instead, it is usually driven through a series of functional “silos,” causing delay—and the loss of the original market requirements.
Related Topics: Product Development and Portfolio Management (PPM), Resource Management (Scheduling and Planning)
Related Industry: Manufacturing
Related Keywords: SAP, product launch, NPDI dashboard, consumer packaged goods, product management, new product development and introduction, portfolio strategy, NPDI process, supply chain management, project management
Source: SAP
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