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White Paper Description
The insurance industry’s turn from an underwriting-oriented vision to a customer-centric view has been painfully slow. Success isn’t just a matter of delivering superior products and services, but of incorporating customer insight into enterprise strategy on an ongoing basis. Learn how you can use your customer segment data for customer analytics that can help you determine which segments to grow and which to retain.
Related Topics: Customer Relationship Management (CRM), Data Management and Analysis, Business Intelligence (BI)
Related Industries: Finance and Insurance, Insurance Carriers and Related Activities
Related Keywords: customer analytics, customers segmentation, customer insights, SAP, insurance marketing, customer segmentation, insurance marketing services, customer centric, customer segment, customer insight
Source: SAP
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